girls who code girls
77% of video game developers are men. only 20% of video game characters are women. this imbalance has led to an extreme over-sexualization of female presenting characters across the gaming industry.
girls who code girls is the first coding experience where girls and non-binary individuals can code their own video game characters, telling the industry what we need to see in our games.
users can code skin tones, hairstyles, body, chest, and hip sizes, and even personalities and zodiac signs. in total, there are over 624 BILLION combinations to be made. final characters appear in a gallery and are licensable for video game developers.
production credits:
site development: makemepulse
lead designer: manon bin
character design: agathe girard
3d studio: retrostyle games
producer: hélène ta
music & sfx: heavy duty
agency credits:
agency: mojo supermarket
executive creative director: jono paull
group creative director: kate carter
creatives: rux drilea & connie chweh
design: camilo degalofre & yula ye
executive producer: tasha cronin
accolades:
fwa site of the day, awwwards site of the day, 2x gold pencils @ one show (gaming/online + craft/use of technology), 2x wood pencils @ d&ad (digital/user participation + experiential/virtual activation), bronze cannes lion (creative data)