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in 2026, iconic jeweler Tiffany & Co named Natalie Portman as a new ambassador. this campaign is a cinematic tribute to inner strength and self-love, as embodied by Portman and the HardWear collection.
this film follows Natalie through various iconic New York moments, showing her as a multi-faceted woman (actress, director, mom) as we hear a letter about inner strength and self-love dedicated to her daughter.
the film aired during the 98th Academy Awards.
fun fact: in an ode to cinematic craft, the campaign was lensed by legendary cintematographer hoyte van hoytema on 70mm film, anamorphic lenses and the camera originally used for Lawrence of Arabia and 2001: A Space Odyssey.
still photography was shot by iconic image maker Gordon Von Steiner
production credits:
director: mona fastvold & brady corbet | magna studios
dop: hoye van hoytema
production designer: mark connell & clement price-thomas
stylist: ryan hastings
editor: crispin struthers | final cut
sound design & mix: michalis anthis | machine
music composition: little beast
color: máté ternyik
still photography: gordon von steiner
still creative direction: jb & lolita
agency credits:
agency: tiffany & co
executive creative director: yannis henrion
creative director: bastien grisolet & marybeth ledesma
hop: lindsey wood
executive producer: jake herman
starring:
natalie portman