song of the open road
for the market launch of the all-new volvo s90, the team at grey new york put together a gorgeous coast-to-coast tribute to one of america’s most profound poets. the chilling voice-over was graciously provided by josh brolin.
production credits:
director: niclas larsson | iconoclast
dop: jeff cronenweth
editor: alvaro del val
composer: dan romer
copy: walt whitman
agency credits:
agency: grey ny
creatives: matt o’rourke & denise o’bleness
executive producer: lauren tuttman
accolades:
aicp best editing & adweek ad of the day