song of the open road

for the market launch of the all-new volvo s90, the team at grey new york put together a gorgeous coast-to-coast tribute to one of america’s most profound poets. the chilling voice-over was graciously provided by josh brolin.


production credits:

director: niclas larsson | iconoclast

dop: jeff cronenweth

editor: alvaro del val

composer: dan romer

copy: walt whitman

agency credits:

agency: grey ny

creatives: matt o’rourke & denise o’bleness

executive producer: lauren tuttman

accolades:

aicp best editing & adweek ad of the day

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