see it differently
at a time when AI-driven ads have peaked within the industry, this new film from streamer BritBox is an ambitious cinematic feat which draws on traditional production craftsmanship.
captured over 14 hours using a dynamic, highly choreographed, single-shot sequence filmed at 1 frame per second using a precision motion control unit. taking viewers on a journey behind the artistry, techniques and sheer dedication it takes to craft truly great British television.
the campaign was supported with clever D/OOH designs that spoke to the breadth of offerings on the platform, as expressed through some pretty classic British TV tropes… cuppas, crowns and coppers, innit?
can’t believe we pulled it off for real? well, here’s the proof…
production credits:
director: nicos livesey | blinkink
producer: sebastian jowers
first ad: rob blishen
talent: kristina veroslavova
dop: simon chaudoir
makeup & prosethetics: natasha lawes & georgia brown w/ millenium fx
set designer: alexander yanev - pistolet 2.0
stylist: ina damianova
editor: nick armstrong
sound design & mix: henning knoepfel | soundtree
music: secrets | tom player
music supervision: major tom
color: hannibal lang | selected works
agency credits:
agency: uncommon creative studio
chief creative officer: nils leonard
executive creative director: sam walker
design: beth johnson
account director: max nabridnyj