every place has a story to tell.

this campaign, featuring Coco Gauff and her grandmother Yvonne Lee Odom, tells the story of Coco’s roots growing up in Delray Beach, playing on the public courts at Pompey Park and the community support of family and friends who uplifted her. Coco’s training at Pompey Park taught her more than just skill; she learned that communities build athletes, and sport can move culture.


production credits:

director: joshua kissi | division7

dop: corey waters

stylist: mila gonzalez kastari

editor: akiko iwakawa-

sound design: gus koven

mix: mikayla petersen

color: cameron marygold

photographer: alexander aguiar

creative credits:

creative director: marybeth ledesma

executive producer: jake herman

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