shine is a daily self-care app created by and for bipoc individuals that hadn’t see themselves in what has become the white-washed wellness space. to launch their first national tv commercial, we created a film that acknowledges representation and support where we’ve needed it most just ahead of world mental health day.
the reckoning
production credits:
director: christian padron | scheme engine
dop: ryan marie helfant
editor: alvaro del val
color: kath raisch
sound design & mix: heard city
agency credits:
group creative director: karen short
creative directors: elena knox & alyssa georg
creatives: astrid andujar & emily chang