how is it that we know everything about sports, politics, carole baskin memes, and wap lyrics, and yet, so little about ourselves? as the first body metrics tracker for both exercise and sleep, whoop turns the focus inward — empowering you to finally…
know yourself
the film is a journey through all our insider knowledge in the zeitgeist. every line is crafted like a riddle for our viewers to solve — each verse spinning together a web of references from sport, culture, and current events.
the riddles weren’t easy to crack, but that was our intention. after airing, we posted the script to genius.com, where viewers competed to decode the most riddles for a free whoop — a token to celebrate all they know about the world, while setting them up to learn just as much about themselves.
production credits:
director: rubberband. | smuggler
dop: norm li, c.s.c.
produced by: luigi rossi
editor: nate katz
color: aubrey woodiwiss
music: found objects
sound design & mix: aaron reynolds
graphics & finishing: carbon
agency credits:
agency: droga5
executive creative director: tim gordon
creative directors: lauren ferreira & bastien grisolet
senior creatives: diana perez & stefan folio
creatives: gabe santana & germany lancaster
accolades:
one show shortlist x3, clio shortlist, aicp post shortlist x2