drop in
it’s been 15 years since EA released their last iteration of the Skate franchise. in 2025, they launched the final iteration: Skate. full stop. the reboot is one of EA’s most anticipated recent launches, receiving more than one million play test sign-ups, the largest in the company’s history. the case study is crystal clear: communities don’t want to be marketed to. they want to be seen, heard, and invited in. EA’s reboot didn’t impose a narrative; it created space for one to emerge organically, inviting 100s of real skaters to freely skate the impossible world created by riff raff’s the sacred egg in partnership with uncommon creative studios.
to further celebrate the community, we developed a classic skate tape, akin to something you’d see on Thrasher Magazine… and in fact, Thrasher picked it up and ran it in their online publication.
production credits:
director: the sacred egg | riff raff
dop: harry wheeler
editor: sam bould
sound design & mix: aaron reynolds | wave studios
music: lonsdale slipons | the bug club
color: jason wallis | ETC
agency credits:
agency: uncommon creative studios
chief creative officer: nils leonard
creative directors: sammy gold & asia irvin
designer: beth johnson
account director: max nabridnyj
starring:
atiba jefferson
jerry hsu
yurin fujii
ishod wair
david gravette
kiki kakitani
sean malto
breana geering
alfie mills
brayan coria
jackie michel